先逛店后网购现象，实体店沦为“展示厅”?

把实体店当成展厅，去看看样子试试大小比比价格，然后再网购，是不是你也经常这么做?这就是“展厅现象”。

Bookstore owners everywhere have a lurking suspicion: that the customers who type into their smartphones while browsing in the store, and then leave, are planning to buy the books online later.

各地的书店店主都在隐隐怀疑：顾客在店里浏览时，还在不停地按手机，之后就离开了。这些顾客计划随后网购。

Now a survey has confirmed that the practice, known among booksellers as showrooming, is not a figment of their imaginations.

如今一项调查确认，书商所说的这种“展厅现象”并不是他们臆想出来的。

Showrooming is something I've done. I go into a shop to browse. I can see, touch and try out products but then go home and buy them online at a knock-down price. I'm not alone in doing this. Research by a company called Foolproof, found 24% of people showroomed while Christmas shopping in 2024.

我也做过类似的事情。我去实体店浏览商品，可以亲眼看到，感受到商品，还可以试用，之后回到家中以最低价格网购。很多人都有过这种购物经历。Foolproof公司的调查显示，2024年圣诞节期间，有24%的顾客先逛店后网购。